How a narrow focus and dedication to activity Grew Lori's Marketing Agency so quickly
AGENCYBUD PODCAST EPISODE 17
Lori Werner is an inspirational Marketing Agency Owner who quickly found her speciality. In this interview we ask Lori about the strategy of Coronavirus lockdown and the benefits of handpicking her team, focussing on a really narrow niche and how active businesses need to be with their social activity. Enjoy and don’t forget to hit subscribe.
2:14 I would do marketing for free for my doctors, because if I could get more patients to ask about the treatments, then I would sell more devices. The doctor was happy, everybody was happy.
5:12 One of the things that I was thinking about in preparation for this today is really the importance of knowing your niche. So medical marketing even is a really big, you know, there’s so many different specialties. We’ve niched down even just to like two or three specialties within medical marketing that we focus on.
“I think that helps you to have a laser focus, really be known as the go-to in that particular niche. You don’t have to have everybody as a customer.”
7:40 What I’ve had to learn, the biggest thing is just that control, you know, control freak nature that I have is just letting go and letting other people excel at what they can do for customers and for clients and on our team.
11:37 Right now, you have more people on social media, on zoom, watching webinars, you know, following the election then than you will ever have. So it’s right now to me as an agency owner, and regardless of what type of agency you’re in, to me anything that’s online, you need to be present on there.
15:24 So one of the things that forced us to change during the shutdown was we started doing weekly webinars on our social media channel, every single Wednesday, just talking about different marketing topics, every single Wednesday, even when we felt like no one was listening. And right now, when we get a potential client on a call, now six months later, I barely have to sell them.
19:04 If you don’t have a good online reputation, all the marketing in the world is not going to fix it. It will not make the phones ring.
19:37 People miss the whole point of social media. It’s not to sell stuff. It’s for people to get to know you. They need to feel like they know you before they’ve even met you. So being on social media and making them personal.
23:53 I’m kind of a very direct cut to the chase type of, and so just making sure that we’re doing our part just to educate people on and you know how to be successful with medical marketing.
24:38 I think the strategy is very different if you’re marketing like national. So as far as small businesses, I feel like you could take our blueprint and implement it really in any, any small business.
29:19 It’s fine at the beginning to wear a lot of hats, but you also need to know when it’s time to focus on what you need to do to grow and scale your business and not spending time on Canva, trying to come up with something
31:02 So think that you need to almost put yourself in your customer’s shoes. If you’re scrolling through social media, and it’s just a bunch of stock photos, people are going to just keep scrolling. Yeah. They’re not going to stop. It needs to be something that people stop and go, wait a minute…
37:59 You have to build an email list and know and pick a niche. So niche down as, as small of a niche is that you can get really good and become an expert at that specific niche